"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time" - Thomas Edison.

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Over many years as a professional athlete, I learned that while the body may have limits, the mind does not. That belief has shaped how I approach every project, whether in sport, business, or life; with focus, rigour, and consistency.

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With two decades of experience across sports consulting, commercial strategy, and data analytics, I now help organisations unlock growth through intelligent systems, partnerships, and performance insight. My work spans from developing sponsorship and brand strategy for international rights-holders to advising teams, federations, and investors on how to build scalable, data-driven models for success.

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Before moving into consulting, I spent 14 years competing as a professional rower, earning World Championship medals, Olympic qualification, and a Commonwealth Regatta gold medal. That experience in high-performance environments shaped how I lead, mentor, and execute under pressure.

Today,

 

I combine that mindset with business intelligence, data analytics, and strategic advisory to bridge the gap between human performance and organisational performance. Whether designing new commercial frameworks, structuring partnerships, or guiding leadership teams through change, my focus remains constant: measurable improvement, sustainable growth, and long-term impact.

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